Brand Story
Brand story
We believe financial expertise creates wealth value, and caring for animals makes value warmer and more meaningful
The 'Lucky Warmth Protection Plan' interprets the concept of 'Professionalism and Warmth Coexisting'.
Brand Story
Brand Introduction
Every trade you make deserves to be the center of the world
Brand Story
Brand story
Arrival
In the early days of the brand, the company team was working under high pressure. To relieve stress and improve the atmosphere, the company welcomed a lively and lovely Czech Wolfdog.
Anchoring
The founder named it: Lucky, hoping for hope and fortune.
Fighting Together
Lucky would soothe anxiety and eliminate fatigue for the team at work. While the team tackled the gold arbitrage model, Lucky accompanied everyone through day and night. Amidst coffee and dog food, the data structure was completed. We unanimously agreed that Lucky was the team's 'emotional anchor' and an important partner in the team.
Inheritance
After the brand was successfully established, to commemorate Lucky's companionship, the brand was named 'Lucky', starting from 'fortune', conveying 'companionship', 'loyalty', and 'guardianship'.
Brand Image
Brand Image
Every trade you make
deserves to be the center of the world
Every transaction of yours deserves to be treated as the center of the world
Based on this, we created different images according to Lucky. Today, the cartoon logo of 'Lucky Gold' can be seen everywhere. Lucky makes finance feel closer and more endearing.
We always remember the wisdom Lucky taught us: 'Dissolve anxiety with warmth'.
Inheritance and Present
Inheritance and Present
To share this warmth, the 'Lucky Warmth Protection Plan' was launched, with three core actions: 'Gold Charity Pool' financial support, allocating from every gold transaction
0.01% injected into a special fund for stray animal rescue. Holding 'Finance & Pet Day' offline events, organizing employees and volunteers to go to rescue stations for themed activities on the last weekend of every month.
